ABOVE WAVES

A group of handpicked guests were invited to take part in a cruise so that they could witness at sea the launch of the Fifty Fathoms by Blancpain CEO Marc A. Hayek. Mr. Hayek’s special guest for the occasion and his diving companion for the launch was world freediving champion Gianluca Genoni. From their perch on the Blancpain chartered yacht and with the help of underwater cameras filming the event, guests were able to witness the “launch dive” by Marc Hayek and Gianluca Genoni. After the unusual presentation ceremony, Gianluca Genoni surfaced sporting this historic timepiece on his wrist and then took part in a press conference held by Blancpain aboard the yacht, followed by an elegant luncheon at sea.