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27 June 2008

Grand Opening of Blancpain First Boutique in Taiwan

Warm cherry wood, farmhouse-style windows, and counter resembling a watchmaker’s bench, Blancpain opened its first boutique in Taiwan on June 27th 2008. The cosy and luxurious space of the new “embassy” vividly reflects the brand philosophy and spirit, Located on the ground floor of the leading SOGO Tun Hua prestigious department store , the boutique eloquently expresses the horological tradition of Blancpain perpetuated for the past 273 years, and provides a pleasant environment for consumers to appreciate the watchmaking art.

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Blancpain Taiwan Boutique Shopfront

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Interior of the boutique

To celebrate the new Blancpain landmark in Taiwan, Blancpain presented the innovative new releases for such as Carrousel and new Fifty Fathoms, which were recently launched at Baselworld 2008, thereby showing its most sincere appreciation to connoisseurs from Taiwan. During the grand opening event, gorgeous Taiwanese top model Patina Lin presented the new introductions in the most elegant way, naturally capturing the gaze of celebrities, connoisseurs and the media.

Blancpain Taiwan Boutqiue
1F, No.246, Sec.1, Tun Hua S. Road, Taipei, Taiwan
+886 2 8771 0686

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Ribbon-cutting ceremony of the boutique grand opening event.

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Patina Lin and the Blancpain Carrousel

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(From Left) Blancpain Taiwan Brand Manager Erica Chang, Blancpain Vice President Andre Meier, Patina Lin and celebrity Khieng Puong.

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Blancpain Taiwan Boutique outdoor wrap-up of the department store building.

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Boutique outdoor wrap-up by night